Why we're building FlowBridge

The story behind FlowBridge and why we're building a Git-integrated API integration platform for developers who want control.

4 October 2025
4 min read
By FlowBridge Team
announcementproductdeveloper-tools

Why we're building FlowBridge

For the past few years, we've watched the same pattern repeat: a developer needs to connect two services, reaches for an existing integration platform, and within weeks hits a wall. The visual editor can't handle their edge case. The pricing scales faster than their usage. The platform won't let them version control their workflows or review changes before deploying to production.

So they build it themselves. Again.

The integration platform gap

The market has two options today: enterprise platforms built for business users who want no code simplicity, or building everything from scratch. There's nothing in between for developers who want **control without starting from zero**.

We've been there. Building the same OAuth flows, the same retry logic, the same monitoring dashboards. Watching clients pay hundreds per month for platforms that lock them into proprietary systems with no way to treat integrations like the infrastructure they are.

What we're building

FlowBridge started from a simple question: what if integration workflows could live in Git alongside your code?

We're building an API integration platform that treats developers as the primary user, not an afterthought. That means:

**Git integration from day one.** Your workflows are versioned, reviewable, and deployable like any other code. No more wondering what changed when an integration breaks.

**Code when you need it.** Visual workflow builder for standard cases, drop into custom logic when you hit edge cases. No artificial limits on what you can build.

**Language agnostic.** Whether you're working in PHP, Python, Node.js, C#, Rust, or any other language, FlowBridge integrates via standard REST APIs. Use the tools you already know.

**Transparent pricing.** We target 70% less than existing platforms because we're not subsidising a massive sales team or complex features most teams never use.

Why now?

The timing matters. Modern development has standardised around Git workflows, infrastructure as code, and treating configuration as first class artifacts. But integration platforms are still stuck in the era of GUI only configuration and vendor lock in.

Meanwhile, API complexity keeps growing. Every service now has webhooks, rate limits, pagination schemes, and authentication flows that need handling. The gap between "trivial integration" and "needs a dedicated service" keeps shrinking.

Developers need tools that match how they actually work.

What we're not building

We're not trying to replace existing platforms for their core audiences. Different teams have different needs, and that's fine.

We're building for the senior developer who wants more control over their integrations, the engineering team that needs workflow changes to go through PR review, the startup that wants integration costs to scale predictably with usage.

Current status

FlowBridge is built on a modern stack designed for reliability and performance. We're using proven technologies that scale with your needs, and we're building the platform the same way you'd build your own infrastructure: with proper authentication, multi-tenant architecture, and APIs that follow REST principles.

Our focus is on creating a platform that fits naturally into existing development workflows rather than forcing teams to adapt to our way of doing things.

What's next

Over the coming months, we'll be expanding our integration library to cover the tools developers use daily: industry standard version control systems, popular payment gateways, communication platforms, databases, and the SaaS services that power modern applications.

We're building proper workflow execution with retry logic, error handling, and real-time monitoring. We're creating documentation that assumes you understand how APIs work and doesn't waste your time with basics.

We're targeting Q2 2026 for public beta launch. Between now and then, expect regular updates on what we're building and the technical decisions behind our choices.

Join the beta

We're looking for developers to test FlowBridge during development and shape what the platform becomes.

If you're interested:

- You should have a real integration use case to test

- You should be comfortable working with REST APIs

- You should be willing to provide direct feedback on what works and what doesn't

We're not charging during beta. The first 50 beta testers get 50% off for the first year after launch.

Visit flowbridge.dev to join the beta programme and get early access.

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*FlowBridge is being built by developers who got tired of paying for platforms that don't fit how we work. This blog will document the journey from frustration to (hopefully) a better solution.*

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